On May 14, 2026, at The Reverie Saigon Hotel (Ho Chi Minh City), Cuckoo Vina Co., Ltd. and Digiworld Joint Stock Company (DGW) officially held a strategic cooperation signing ceremony and press conference to announce their development direction for the new phase. The event was attended by over 30 press and media agencies, along with numerous partners and guests from both companies, marking a major step forward in the development journey of Cuckoo Vina and Digiworld in the Vietnamese market.
The strategic cooperation signing ceremony between Cuckoo Vina and Digiworld, attended by numerous guests and press agencies.
The ceremony marked a new milestone in the cooperation between Cuckoo Vina and Digiworld, aiming to expand brand coverage, enhance consumer experience, and promote the development of the premium home appliance segment in Vietnam. At the same time, it was also an opportunity for both sides to share their long-term development strategies, strengthen connections with their partner networks, and jointly pursue sustainable growth in the next phase.
Strategic Cooperation Direction for the New Phase
At the event, representatives from both companies shared their long-term cooperation direction to expand the modern home appliance ecosystem in Vietnam. In addition to the premium rice cooker lines that are CUCKOO's strength, both sides will also promote the development of other strategic product categories such as water purifiers, air purifiers, vacuum cleaners, smart home appliances, and personal care and beauty products.
Representatives from Cuckoo Vina and Digiworld performed the strategic cooperation signing ceremony at the event.
Notably, Digiworld officially became the exclusive distributor of CUCKOO's two premium rice cooker lines, CRP-FHS101FD and CRP-KHTAS1010FWM, in the Vietnamese market for a period of 18 months. These two product lines integrate modern high-frequency induction heating (IH) technology and premium designs, and are considered CUCKOO's strategic products in its new development phase in Vietnam.
The two premium rice cooker lines, CRP-FHS101FD and CRP-KHTAS1010FWM, are exclusively distributed in the Vietnamese market.
The combination of Digiworld's market development capabilities and extensive distribution network with CUCKOO's technological strengths and product quality is expected to bring many more modern home appliance solutions to Vietnamese consumers in the coming time.
Remarks from Representatives of Both Companies
Speaking at the ceremony, Mr. Park Jung Sun, Director of Cuckoo Vina Co., Ltd., stated that Vietnam is currently one of CUCKOO's key markets in Southeast Asia. He also emphasized that the brand will continue to invest heavily in smart, modern home appliance solutions and optimize the user experience to meet the increasingly diverse needs of Vietnamese consumers.
Mr. Park Jung Sun shared CUCKOO's development direction and market expansion in Vietnam.
Representing Digiworld, Mr. Doan Hong Viet, Chairman of the Board of Directors of Digiworld, shared that the cooperation between the two sides is not limited to distribution activities but also aims at sustainable brand development, while bringing modern living solutions closer to Vietnamese consumers.
Mr. Doan Hong Viet shared the long-term cooperation direction between Digiworld and CUCKOO in the Vietnamese market.
CUCKOO Premium Home Appliance Ecosystem Experience Space
In addition to the signing ceremony and press conference, Cuckoo Vina also provided a product display and experience area designed in a modern style, creating an opportunity for attendees and media agencies to directly explore the brand's premium home appliance ecosystem.
Here, many of CUCKOO's outstanding product lines were introduced, such as premium rice cookers, water purifiers, air purifiers, smart home appliances, and personal care and beauty products. The experience space was carefully designed to provide a more practical view of the technology, design, and convenience that CUCKOO aims to bring to modern life.
Guests and press and media agencies directly experienced CUCKOO's premium home appliance ecosystem at the event.
Through the direct experience activity, CUCKOO hopes to provide a clearer view of the brand's development direction, while introducing modern home appliance solutions for Vietnamese families in the new phase.
Lee Junho Becomes CUCKOO Brand Ambassador 2026 - 2027
As part of the program, CUCKOO also officially announced Lee Junho as the Brand Ambassador for the 2026 - 2027 period.
Lee Junho is a prominent South Korean artist in both music and acting, making his mark through many works such as King the Land, The Red Sleeve, and Cashero. With his modern, professional image and wide influence in Asia, Lee Junho is considered suitable for the brand direction that CUCKOO pursues in the premium home appliance segment.
Press conference announcing Lee Junho officially becomes CUCKOO Brand Ambassador for the
2026 - 2027 period.
Lee Junho's partnership is expected to help CUCKOO increase brand awareness, expand connections with the group of customers who love the modern lifestyle, and continue to enhance the brand image in the Vietnamese market.
Aiming for Sustainable Development in Vietnam
Through the strategic cooperation with Digiworld, Cuckoo Vina hopes to continue expanding its brand presence in Vietnam, diversifying its product portfolio, and bringing more modern home appliance solutions to Vietnamese families.
Cuckoo Vina and Digiworld jointly aim for sustainable development and elevate the living experience for Vietnamese families.
With a solid cooperation foundation and a long-term development direction, Cuckoo Vina and Digiworld hope to jointly create many positive values for the Vietnamese home appliance market in the coming time.
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