CUCKOO 's promise

Most people on this planet are constantly looking for ways to enhance the value of their lives.

In pursuit of that same goal, at CUCKOO, we continuously develop ideas and apply the most advanced technology to our home appliance products, not only to improve lives and meet the every standard of millions of families globally, but also with the aspiration to go beyond those standards to bring positive values and the most beautiful living experiences to everyone.

Development journey

1978

Start the journey

CUCKOO Electronics was founded by Koo Ja Shin under the original name Sunkwang. This marked the beginning of CUCKOO's development journey in the home appliance industry.

1998

CUCKOO brand launches

The CUCKOO brand was officially introduced and gradually established its position in the market. This event marked a new phase of development under the CUCKOO brand name.

2006

Leadership transition

Mr. Koo Bon Hak has officially assumed the position of CEO of CUCKOO. Under the new leadership, the company continues to accelerate innovation and expand its business operations.

2014

First steps into the international market

CUCKOO International in Malaysia was founded by Mr. Hoe Kian Choon. This is CUCKOO's first overseas joint venture, marking a significant milestone in its international expansion.

2016

Expansion in Southeast Asia

CUCKOO Brunei and CUCKOO Singapore have been officially established. These two new markets contribute to strengthening the brand's presence in the region.

2017

Enter the Indonesian market

CUCKOO Indonesia was established by CUCKOO International Malaysia and CUCKOO Electronics Korea. This milestone further expands CUCKOO's operational network in Southeast Asia.

2018

Continuing the expansion journey

CUCKOO Vina in Vietnam and CUCKOO India have been officially established. With these new markets, CUCKOO continues to expand its presence in Asia.

CUCKOO is present in 32 countries worldwide.

CHINA

HONG KONG

TAIWAN

JAPAN

MYANMAR

VIETNAM

MALAYSIA

SINGAPORE

BRUNEI

PHILIPPINES

INDONESIA

NEPAL

IRAN

UNITED KINGDOM

FRANCE

ITALY

NORWAY

HÀ LAN

ĐỨC

MONACO

Tây Ban Nha

POLAND

SLOVAKIA

AUSTRIA

NGA

AUSTRALIA

NEW ZEALAND

AMERICAN SAMOA

CANADA

SOUTH AFRICA

BRAZIL

ARGENTINA

17X

Sales growth in Malaysia within one year (06/2015 - 06/2016)

128

The store will be opened in Malaysia within 18 months.

10second

1 Cuckoo rice cooker sold in South Korea

1minute

1 Cuckoo water purifier sold in South Korea and Malaysia

Award

Each award is a recognition of CUCKOO's continuous efforts in improving product quality and realizing its goal of becoming the leading health home appliance brand in Asia.

View all awards

Reader’s Digest Trusted Brands Award
The BrandLaureate World Halal BestBrands Award 2021
Frost & Sullivan Asia-Pacific Best Practices Award
Sản phẩm đẳng cấp thế giới của Hàn Quốc
Good Design Award
CXP Best Customer Experience Award
Korea Excellent Service Quality Certification